24 Feb Andrea Fenzi shows in Beijing Cina
Andrea Fenzi (the top of the Doratex range), already present in international markets, showed in Beijing, the political and cultural capital of China.
The luxurious and evocative Beijing hotel was the setting for the highest level of Made in Italy during China fashion week, with excellent organizational and attendance feedback.
The kermesse saw around 80 models of the creative knitwear collections with a sartorial imprint: Blazers, pullovers and knitwear accessories
Of Italian inspiration and Italian taste, understated luxury, the collection was created following the traditions of beautiful well-made Italian knitwear, with precious materials such as: cashmere, merinos, silk wool, ultra-light geelong and precious fibers, always enhanced by a sartorial taste .
Care for details and passion for quality characterize the philosophy of the Brand.
The Chinese consumer seeks luxury and knitwear products characterized by a strong personality and an Italian soul, beautiful and of quality, with a history behind them, which has already seen protagonist andrea Fenzi, an expression of Italian excellence, present in international markets such as: Germany, Russia, Canada, Japan, Korea, Hong Kong.
Excellent guests: Cav Mario Boselli president of the National Chamber of Italian Fashion, the deputy mayor of the Beijing municipality, about a thousand guests including buyers and journalists, as well as representatives of Chinese society from every region.
Important collaborations like that of Andrea Fenzi with the Chinese world make it possible to transmit and respect the identity and philosophy of a company, a brand, a product, even if linguistic, cultural and mental differences remain.
The international cristi has brought out the superiority on the manufacturing front produced in Italy.
Doratex and its lines have remained faithful to quality and for 60 years have contributed as protagonists at international level, leaving an indelible mark in the history of the country.
The road continues in the field of research and internationalizatione.